Felt That: Boxing's Creators Sign with CAA! Get Ready for More Puppet Mayhem! (2026)

The world of gaming is abuzz with the news that Sans Strings Studio, the creative force behind the hit game Felt That: Boxing, has signed with Creative Artists Agency (CAA). This partnership marks a significant step for the studio, as it aims to expand its reach beyond the gaming realm and into the realms of film, TV, and licensing. With a talented team and a unique approach to storytelling, Sans Strings is poised for even greater success.

A Rare Blend of Talent and Vision

What sets Sans Strings apart is its rare combination of games-native expertise and tech proficiency, coupled with a storyteller's instinct for creating transmedia IP. The studio's co-founder and CEO, Sebastien Deguy, expressed his excitement about the partnership, stating, 'It's an incredible honor to partner with CAA, an organization representing some of the world's most talented artists and visionary companies.' This collaboration is a testament to the studio's potential and its commitment to building character-driven transmedia IP at scale.

The Power of Puppeteering and Interactive Storytelling

Felt That: Boxing showcases Sans Strings' innovative approach to storytelling. The game features furry puppets engaging in comedic boxing matches, all while battling through the Tournament of a Million Punches to save a puppet orphanage. By utilizing Unreal Engine 5 and their proprietary F.E.L.T. (Fuzz-E Logic Toolset), the studio has created a puppeteering pipeline that pushes the boundaries of transmedia storytelling. This technology allows for interactive, linear, and live-action formats, opening up a world of possibilities for future projects.

Expanding Horizons and Building Partnerships

With multiple projects in development, Sans Strings is looking to CAA to help advance its original IP across various platforms. The agency's expertise in gaming, film, TV, and licensing will be invaluable as the studio expands its reach. CAA's head of games, Derek Douglas, praised Sans Strings' unique approach, saying, 'Sans Strings is a rare team that is games-native and tech-proficient, but with a storyteller’s instinct for IP that travels.'

A Studio on the Rise

The attention from CAA is well-deserved, as Sans Strings has already caught the eye of investors. The studio recently secured seed financing, led by venture firms Red River West and 16z speedrun, with participation from Sisu Game Ventures, Kima Ventures, and angel investors. This financial backing will fuel the studio's growth and enable it to further develop its original properties, which are expected to span TV, streaming, and interactive formats.

A New Chapter for Sans Strings

The partnership with CAA signifies a new chapter for Sans Strings Studio. With CAA's support, the studio can now focus on advancing its original IP, expanding its reach, and building industry partnerships. As Deguy mentioned, 'With CAA, we feel ready for the next chapter.' This collaboration is a testament to the power of creative talent and the potential for gaming to transcend its traditional boundaries, entering the realms of film, TV, and beyond.

Felt That: Boxing's Creators Sign with CAA! Get Ready for More Puppet Mayhem! (2026)
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